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Below are some of the areas of internet advertising that we can help you with, If there is an aspect of internet advertising that is not mentioned below then please contact us for more information.
Search Engine Optimisation
Search Engine Optimisation should be carried out to some extent on all sites, it is the art of “optimising ” your web site to get it placed as high as possible on the search engines for the appropriate keywords. Just changing elements of your site will not get you to the top of the search engines, you also need to make the search engines think your site has a good reputation.
It is important to note that for some sites , because of the competition from similar businesses it may not be possible to get onto the first page for the chosen keywords.
Along side running a SEO campaign you can also use Pay Per Click this can be very important when using popular keywords, or just for additional coverage.
For more information on search engine optimisation the please visit our SEO page.
Pay Per Click
Pay Per Click advertising is where you pay a search engine or a web site owner to place a advert on their site, this can be in the form of text, images or both. Normally you don’t pay a lump sum as you would for placing an advert in a newspaper, with pay per click you only pay when a user clicks on your advert. The amount you pay is set by you and is normally around 0.10 - 0.30 per click, you can also set a daily budget so if you only want to send £2 a day you can! Pay per Click is an excellent and in some cases the only way to get a first page position on your favourite search engine.
This can be used on its own or in conjunction with a Search Engine Optimisation campaign.
To find out more please visit our SEO page
Newsletters
Newsletters are a free way to build up customer e-mail lists, tell customers about events or special offers and spread the word about your site.
Normally you have a “Newsletter Submission Form” on a or all of the pages of your site, this allows a user to submit their E-mail address, this is then saved into a database for latter. This over time allows you to build up a large list of potential/actual customers, that you can then use to send newsletters, or special offers to. A big advantage of this is after the initial setup costs its totally free, the E-mails sent can be designed to they can be easily forward to the recipients friends and colleagues for even more exposure.
To find out more information on this please contact us.
Articles
Articles can form an important way for attracting new customers to your web site and also increasing the reputation of your site.
Articles do not have to be 1000’s of words, in fact short and concise is the way to go. Once the article is written, it should be placed on your site, and then sent to publishers around the world. Once a publisher has your article they will place it on their sites and also E-mail it out to their subscribers.
This allows you to get awareness out to potential customers and hopefully if the article is interesting enough other people may place your article on their site, and it doing so increase the reputation of your site and increase its position in the search rankings.
To find out more information on this please contact us.
Social Networks
Utilising Social networks like facebook and twitter can be an important additional tool for attracting and spreading the word about your site to new users. you can use the sites to easily convey information about site updates, special events, special offers and use the sites to build up loyal followers who will help spead the word about your site.
To find out more information on this please contact us.
Mail Shots
We can easily supply postal addresses for any demographic, in any location in the world. All you need to do is specify the type of customer you would like to target and we will filter the list.
Once the list is created this can be supplied to you via E-mail / CD for integrating with your literature. If you prefer we can help you with designing and printing your mail shot and even dispatch it from our offices.
The mail shot can be integrated into your web site, with special pages and trackers, allowing you to offer certain items or special offers to recipients of the mail shot and also gauge the effectiveness of the mail shot.
To find out more information on this please contact us.
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